Sam Sorsa leads the advanced analytics team for Brown-Forman, one of the largest American-owned spirits and wine companies. Sam is responsible for developing, implementing, and managing the company’s strategy for advanced analytics and data science throughout all regions and functions of the business. He drives decision-making to support corporate, brand and regional strategies. Sam’s team partners with all areas of the organization to provide the data and analytics to answer key business questions. He manages and implements strategic and advanced foresight analytic solutions across the globe, while championing the use of advanced analytics techniques and tools. Before establishing the advanced analytics team, Sam held several leadership positions within finance and corporate development during his 14 years at Brown-Forman. Prior to Brown-Forman, he spent 5 years in finance roles in various divisions of GE. Sam holds an Executive MBA from Bellarmine University and a B.A. in Foreign Languages and International Economics from the University of Kentucky. Sam is originally from Finland, and currently lives in Louisville, KY with his wife and three children.