Joe Francica is the senior director for software solutions at Pitney Bowes and brings over 40 years of experience in location intelligence (LI). Francica has worked for both startups and larger technology corporations and is considered one of the global experts in LI having founded the Location Intelligence conference in 2004, which he chaired for over 10 years. Francica served as the editor in chief and vice publisher of Directions Magazine, a geospatial technology publication, for 12 years where he published and broadcast his insights and perspectives through weekly articles, blogs, podcasts and webinars. His team at Pitney Bowes is responsible for major product launches and supporting the sales organization as a subject matter expert in insurance, finance, retail and telecommunications. He holds a BA from Rutgers University, an MA from Dartmouth and an MBA from the Cox School of Business at Southern Methodist University.