Irene Ng has more than 20 years of experience in B2B & B2C marketing in technology companies for mobile devices, IT solutions, consumer electronics and commercial products. She is a specialist in demand generation, data-driven marketing, digital and social media. She enjoys using data to understand customer insights and drive business impact. She has launched global and regional campaigns leveraging on the influence of social media platforms like Facebook, Linkedin, Instagram and Twitter. Prior to joining Tableau, she held various sales & marketing positions in Samsung, Razer, Philips and Intel.