David Sigerson is currently sales consultant for Benelux and Middle East at Tableau. David arrived at Tableau via SPSS, a large retail bank, Adobe and Sitecore, doing a variety of roles, always in analytics and/or digital marketing. Having applied statistics, machine learning and data science in novel and ground-breaking ways across many verticals for almost 20 years, David enjoys helping everyone getting the most from their data and getting stuck into unique problems. As a natural contrarian, a discussion around the future of AI always gets his juices flowing so feel free come up and start the conversation during the conference. Most of all, David enjoys not writing code for a living (at least not that often).