Chris Knoch founded Big Squid to build truly data-driven solutions for our clients’ specific challenges. Chris pulls from a wide array of experience across technology companies & consulting organizations, while still acting as a day to day practitioner and industry evangelist. He loves the challenge of building solutions in the fast-growing worlds of Business Intelligence, AI & Predictive Analytics, while staying true to his “data to dollars” roots in digital marketing & ad technology across platforms like Google & Facebook. Prior to founding Big Squid Chris served in product & client-focused leadership roles at companies like Omniture, Adobe, 360i, Kenshoo and IgnitionOne. He also held marketing leadership roles at companies like AT&T and Ready Financial. Over the years he has built data-driven solutions for clients such as Nike, Zappos, Shutterfly, Crate&Barrel, Expedia, Sears, Best Buy, American Express, CenturyLink and many more.