Have you ever started answering a question, only to realize you don’t have the data set you need and will need to spend hours stitching the data manually? Do you wish you didn’t have to go to 10 different dashboards? Or that you didn’t have to worry about inaccurate numbers? We work with hundreds of sources and our data world is messy. We've learned that to fully achieve self-service analytics, self-service data prep is necessary. In this session we will share simple and complex use cases for cleaning marketing data with Prep Builder, the impact of a repeatable and process with Prep Conductor, and how embracing self-service data cuts time to insight.