Speaker(s): Stefan Kaminski

How long does it take until a customer stops using your product? Are there certain segments which show a higher propensity than others? What is the impact of seasonal effects? If you're in a subscriber-based industry and are concerned about churn you've come to the right session. Come and hear about a real-life toolkit that shows you how to set up survival & hazard curves, compares rate & mix changes period-over-period, and analyses long-term trends and seasonality. Each component covers a different aspect with increasing complexity to gather additional insights, challenge existing approaches and provide future estimates.

Topic: Customer Use Cases
Theme: Data and Analytics Skills
Type: Session
Level: Intermediate
Role: Analyst
Track: Customer
Time: Wednesday - 3:30pm to 4:01pm

Recording and Materials