Southwest shares their interesting story of how they spread their wings to become the nation's largest carrier in terms of domestic passengers. Over the past 15+ years, Southwest has grown from a modest sized low-cost carrier to the largest domestic air carrier and has had to mature their analytical capabilities as their business has also evolved. Learn how Southwest has successfully incorporated more near real time data and satisfied growing demand for self-service analytics in order to provide faster and more reliable decisions. We will also describe processes for innovation and promotion into production analytic capabilities.
Topic: Big Data, Data Management, Deployment, Customer Use Cases