The large majority of college athletes, even those on scholarships, live below the federal poverty line. But unlike other students, college athletes are barred from earning income by the NCAA. In the case of football and basketball, this prohibition comes in the face of college athletes, largely students of color, being the primary driving force behind a multibillion-dollar industry, in which everyone around them earns exorbitant salaries, like head coaches who are largely white, except the college athletes themselves. In California, the Alliance for Boys and Men of Color advocated for and won approval of the Fair Pay to Play Act that gives college athletes to right to earn compensation for the use of their name, image, or likeness. Join us to learn about how the Alliance’s advocacy and use of data to win greater economic rights and opportunities for college athletes and their families.