Speaker(s): Kelsey Perkins

How do you grow a strategic part of your business...and fast? Learn how a team of data analysts posed with this problem prototyped new solutions in Tableau to provide stakeholders with analytic insights and prescriptive actions on a weekly basis. This approach united marketing and sales leaders across the company to make quick, data-driven decisions, move to agile as a discipline, and grow a critical part of IBM's business.

Topic: Agile, Customer Use Cases, Sales and Marketing Analytics, Data Culture
Theme: Data and Analytics Skills, Data Culture
Type: Session
Level: Beginner
Role: Analyst, Business User
Track: Customer
Category: Marketing, Sales
Time: Wednesday - 10:30am to 11:31am

Recording and Materials