Speaker(s): Amanda Lapid

This session will describe how Tableau uses Google Analytics data – how we report on web metrics, how we choose when to use the GA web UI vs. when to pull GA data into Tableau, and how we import Salesforce data into GA. We’ll walk through 3 real-world examples where we used GA data to answer different business questions across the organization.

Topic: APIs and Extensibility, Customer Use Cases, Getting started with Tableau, SaaS
Theme: Embedded Analytics
Type: Session
Level: Beginner
Role: Analyst, Business User
Track: Tableau in Action
Category: Marketing
Time: Wednesday - 2:15pm to 3:16pm

Recording and Materials