Speaker(s): Anchit Singh

This session discusses how an analytics team uses Tableau to provide easy data access and to drive decision making. Specific topics include prioritizing partners based on net profitability, optimizing CAC by selecting the right prospects to target, forecasting user cohort life time value, optimizing fees based on user risk profile, analyzing sales performance using Salesforce API, and using Survey Monkey API for customer feedback analysis.

Topic: Automation, APIs and Extensibility, Customer Use Cases
Theme: Data Culture
Type: Session
Level: Everyone
Role: Analyst, Business User, Data Leader
Track: Customer
Category: Financial Services
Time: Thursday - 11:00am to 12:01pm

Recording and Materials